Why every business should have a website:
A website is much like a resume for your business. It can tell your visitors all about your business, products, services, how long you’ve been in business, the experience you have with the products or service you are offering. You can show off your work, show your client testimonials, and lists ways that your potential customers can contact you in order to do business with your company and much more.
Here are just a few reasons why it is important to have a website for your business.
The internet is the single biggest tool for marketing your business. Flyers and brochures tend to be thrown away as quickly as they are received. People looking for services or products do research online, by either business searching, or product comparisons, before they purchase. So it is important to not only have a website, but to have a elegant, professional looking website that attracts and keeps your visitors on your website longer than 7 seconds.
The average attention span of a visitor on any website is 7 seconds. If you have a website you need to have an attractive website that grabs the attention to the customer. You have to have a clear call to action, on the home page. A call to action is what you want visitors to do when they arrive on your site. Call, email, purchase products etc.
2. Your Online Brochure
Companies spend millions designing, printing and distributing brochures and flyers. You can skip that when you have a website, it is your digital brochure/flyer. Potential customers can find you and your products online.
3. Obtaining Customers
More than 2 billion people use the internet every day, and 90% of those have purchased and/or contacted an online business in the last 12 months. When you don’t have a website your business is missing out on potential customers that are using internet as their source for finding companies that they plan to contract with or purchase from.
Here you will find more interesting numbers on internet usage:
4. Influence Your Potential Customers/Investors
By educating consumers about your products and/or services you have to offer online you may be able to influence them in purchasing your services/products. Or if you have investor opportunities within your company they will most likely learn a lot about the business from your website, making their decision to invest that much easier.
5. Showcase Your Products/Services
You can show your products and or services that you offer through your website. You can also have people sign up or contact you through your website to obtain services or purchase products, and receive payment. –Depending on your business you may not need to pay rent on a retail shop or rent booths at trade shows etc.
6. Ratings: Reviews & Testimonials
Your potential customers can see what others are saying about your business. You can put up all your testimonials from your customers, have links for them to review your company on other social networks, such as Yelp, Merchant Circle, Facebook and more.
7. Business is Open 24/7
Your website is available 24/7, no employees needed…..your customers can purchase, contract services etc. anytime day or night even while you are sleeping. They can contact you via email or by form letting you know when you arrive at work the next morning that they would like more information or to contract with your business.
8. Business Value of Your Business
The perceived value of a business without a website can be lower in your potential customers eyes. When networking, or using personal connections people want to see the website to get a better feel for who they are referring their clients, friends and family to. Without it most people don’t necessarily feel comfort in referring a business they know nothing about. In some aspects it can help when applying for grants, loans or line of credit from banks.
9. News and Updates (Communication)
When you blog on your website, you can display articles, update customers with information that is important or news about your business or let your customers know about the latest products, offers, promotions, discounts, events etc.
10. Customer Support
You can add an FAQ section to your website that allows your customers to troubleshoot or find information that will assist them.
11. Email to match your dot com name or company name.
Such as: email@example.com emails ending in aol.com, hotmail.com, yahoo.com etc. tend not to be very professional looking. And maybe overlooked when people are expecting an email from your business.
Read more: Article by Tim W. Knox, for Entrepreneur http://www.entrepreneur.com/article/65204#ixzz2fw6PC9ZQ