What’s important about blogging?
Blogging will help drive repeat visitors to your site and sell you and your product/service, if you remember these two concepts:
1 – your blog posts provide valuable and helpful ideas to your audience
2 – your blog posts establish you as an expert in your field
How to Easily Generate Content for Your Blog
A) Identify your big topic (your company / industry / area of expertise)
B) List the sub-topics (these become your blog “Categories”: (what are all the products or services you provide, or ideas related to your big topic?)
C) For EVERY SUB-TOPIC, write a list of:
10 FAQs (what do people FREQUENTLY ASK about this product)
10 SAQs (what SHOULD people ASK about this product)
5 Problems customers face that this product/service can solve
Congratulations! You have just created a list of 25 blog post ideas for each of your sub-topics!
1 – Once you have a list of blog sub-topics (you can write your list in Excel, so you can sort and organize your topics), write a list of keyword phrases relevant to each sub-topic (these become blog titles). You may want to research the keywords that your prospective visitors search for on the internet. For more information on keyword phrases and titling your blog posts, see this article, How to Write a Blog Title
2– Commit to writing 1 or 2 blog posts every week. Your blog posts do not have to be lengthy. 200-300 words is sufficient. If you have lengthy article, break it in to small sub-topics.
5 elements to include in your blog
1) strong title with a keyword phrase
2) relevant content that includes your keyword phrase (200-300 words is sufficient)
3) call to action: The “call to action” tells your reader what to do next. Is there one action that you want your reader to take next after reading your post?
Examples of a “call to action”
– buy your product or service
– join your mailing list (email opt-in form)
– buy a product you promote as an affiliate (laws require you disclose your relationship if you promote a product or sell it as an affiliate on your blog)
– click on adsense advertising (be careful here, you are not permitted to ask the visitor to click on an ad)
– contact you by phone or email
– filling out a survey or form
– lead the person back in to the main pages of your site
4) Signature: Include your name. Either type it at the bottom of your blog post, or scan your signature and insert the image of it at the bottom of each post to add a personal touch.
5) P.S. Include a PS… marketers use this as a chance to make an important point. Studies show people often scan an article, so the PS is the last message they will see when reading your post.